In retrospect, it is clear that the ventures of Content Blackout into new media design are mocking our social entanglement with the digital. The Perfect Human Application and its complex matrix of scoring forced users to reconsider the importance they gave their iPhone and the interactions and relationships it enabled. And the Weeping iPhone alerts would have compelled unfeeling users to turn away from their devices as they rolled their eyes and waited for the wailing to stop. Smartphones have unexpectedly finagled their way into the most personal and intimate moments of our lives. These videos, in conjunction with the PHA, rather ridiculously suggest that if we have given away so many of our parameters of self-worth to social media and our connected actions, we may as well give over our ability to express our most vulnerable emotional states as well.

Despite all this, Klout, clearly threatened conceptually, took action in late 2012. Though Isaac manages the Content Blackout Team at Klout, Jeremy and Sam, his colleagues, disappeared; they seem to have fallen off the face of the traceable — both connected and disconnected — universe. Though many believe they moved to Vietnam to live well off their profits, the popular mythology is that they have collectively become an anonymous sound artist called UBIQ: The Robin Hood of Sound. In popular vernacular, UBIQ, short for ubiquitous, is referred to as a singular male. He has been known to appear as a masked DJ at late night raves in the Bay Area alongside the likes of James Franco, and he has a online presence where he posts documentations of his public sound interventions, known as ‘soundings.’ Because his identity remains unknown and his performances always occur unannounced, he is often likened to street artist Banksy